Marketing and advertising jobs could be increased within the coming months, according to research from Santander Corporate Banking.

The survey unveiled that 14pc of advertising and marketing firms plan to boost staff numbers before Christmas, the Marketing Magazine reported.

According to Marketing Week’s Mark Choueke, marketing is extremely important in the banking industry at the moment.

Choueke wrote in an article for the publication that a mixture of factors indicate that good marketing has the potential to transform the banking industry over the next few years.

“Examine those factors for a moment - the growing feeling of empowerment among consumers thanks to digital technologies and social media, allied to a shift in the importance of peer-to-peer influences and word of mouth marketing; diminished trust in traditional banks; and the fact that consumers are still a long way from the central focus when it comes to doing business in this sector. This leaves room for vast improvement in the banks’ customer experience,” he wrote.

As Britain moves towards recovery, jobs in marketing and advertising will have to adapt along with consumers.

Choueke continued that every industry, especially banking will need to focus on customer satisfaction.

“Banking marketers who are only ever allowed by the structure of their organisations to achieve satisfactory customer experiences could soon face competition from those who intend to exceed customer expectations,” he concluded.